PURE`S MISSION
At PURE, we believe everyone deserves to dress with class. We empower our customers to elevate their appearance with clothing that captures the timeless elegance of the PURE lifestyle, without overpaying.
FRIENDWEEK
ENDS IN
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SHOP THE SPRING COLLECTION
![[BUY 3, GET 5] Kit 5 Polo Boss Essential - Pure](http://pureclo.com/cdn/shop/files/C4_-_pack1_1.png?v=1758010018&width=1120)
![[BUY 3, GET 5] Kit 5 Polo Boss Essential - Pure](http://pureclo.com/cdn/shop/files/Modelo_Vermelha_9d230003-629a-4297-8538-ee6fc93a84af.jpg?v=1758010018&width=2160)
[BUY 3, GET 5] Kit 5 Polo Boss Essential - Pure
Sale price£59.90
Regular price£100.00
![[BUY 3 GET 5] Kit 5 T-Shirt Boss Essential - Pure](http://pureclo.com/cdn/shop/files/Kit_05_Cmst_Boss.jpg?v=1757783269&width=2160)
![[BUY 3 GET 5] Kit 5 T-Shirt Boss Essential - Pure](http://pureclo.com/cdn/shop/files/kit-5-camisetas-h-boss-pague-3-e-leve-5-ultimas-unidades-kit-5-camisas-premium-h-boss-oicase-cores-sortidas-p-429415_500x_7edfdb19-53a0-43c6-a32c-4996540bd65c.jpg?v=1757783269&width=2160)
[BUY 3 GET 5] Kit 5 T-Shirt Boss Essential - Pure
Sale price£49.90
Regular price£79.80
![[BUY 1, GET 2] 2-Pack Boss Essential Polo Shirts - Pure](http://pureclo.com/cdn/shop/files/dca1c3a7af25645029756553c7b3efe1_cde44d72-2262-4046-847f-99353c6c6725.jpg?v=1757784459&width=2160)
![[BUY 1, GET 2] 2-Pack Boss Essential Polo Shirts - Pure](http://pureclo.com/cdn/shop/files/Modelo_Azul_0fc00a61-672d-4d81-978c-aafe1b133d75.jpg?v=1757784459&width=2160)
[BUY 1, GET 2] 2-Pack Boss Essential Polo Shirts - Pure
Sale price£29.90
Regular price£59.80
![[BUY 1, GET 2] Set of 2 LCT Essential Polos - Pure - PURECLO](http://pureclo.com/cdn/shop/files/PoloLct09.jpg?v=1755827562&width=600)
![[BUY 1, GET 2] Set of 2 LCT Essential Polos - Pure - PURECLO](http://pureclo.com/cdn/shop/files/PoloLct08.jpg?v=1755827563&width=600)
[BUY 1, GET 2] Set of 2 LCT Essential Polos - Pure
Sale price£29.90
Regular price£59.80
![[BUY 3 GET 5] Kit 5 Polo LCT Essential - Pure - PURECLO](http://pureclo.com/cdn/shop/files/pololc02.webp?v=1755827574&width=1000)
![[BUY 3 GET 5] Kit 5 Polo LCT Essential - Pure - PURECLO](http://pureclo.com/cdn/shop/files/Foto_Site_-_Polo_Pessoa_Usando_-_02.jpg?v=1755827575&width=600)
[BUY 3 GET 5] Kit 5 Polo LCT Essential - Pure
Sale price£59.90
Regular price£100.00
![[BUY 3 GET 5] Kit 5 T-Shirt LCT Essential - Pure](http://pureclo.com/cdn/shop/files/C1IMG-KIT5CMSTLCT.png?v=1758555538&width=500)
![[BUY 3 GET 5] Kit 5 T-Shirt LCT Essential - Pure](http://pureclo.com/cdn/shop/files/01_1_11zon_500x_323d128b-09a0-480f-8e11-66eb87b32a2a.webp?v=1758555552&width=500)
[BUY 3 GET 5] Kit 5 T-Shirt LCT Essential - Pure
Sale price£51.53
Regular price£103.06
SHOES COLLECTION
Alex | Boost your height (+2.4” +3.1” +3.9”)
Sale price£58.95
Regular price£110.00
Victor | Boost your height (+2.4” +3.1” +3.9”)
Sale price£58.95
Regular price£110.00
Hugo | Boost your height (+2.4” +3.1” +3.9”)
Sale price£61.95
Regular price£120.00
Alexander | Boost your height (+2.4” +3.1”)
Sale price£79.95
Regular price£160.00
POLOS COLLECTION
Men's Sweat Jacket Tallinn - Pure
Sale price£46.61
Regular price£72.42
Men's Hooded Sweatshirt Nápoles - Pure
Sale price£45.00
Men's Hoodie Sweat Jacket Norvex
Sale price£46.61
Regular price£72.42
Men's Hoodie with High Collar Tromsø - Pure
Sale price£43.39
Regular price£61.13
Men's Cardigan Manchester - Pure
Sale price£48.23
Regular price£64.35
Men's Cardigan London - Pure
Sale price£46.61
Regular price£80.48
Excellent quality and fast delivery
My jacket is perfect and arrived quickly.
Great polo shirts
Stylish and comfortable. Perfect fit and value.
Stylish sunglasses
Love the modern design and fair price.
Outstanding customer service
Support was extremely helpful with my order.
Comfortable moccasins
Great quality moccasins, very comfortable.
Excellent watch
The stainless steel watch looks great and is well made.
Perfect summer set
The shorts and shirt set is cool and stylish.
Prompt delivery
My order came earlier than expected. Very impressed.
Cardigans are cozy
Soft and warm cardigans that look amazing.
Great value
High quality products at fair prices. I'm very pleased.
Sleek sunglasses
Trendy tinted glasses, lightweight and stylish.
Helpful support
Pure answered my questions and made ordering easy.
Beautiful and comfy clothes
The clothes are beautiful and very comfortable. Highly recommend!
Easy returns
I needed a size exchange and it was quick and simple.
Free shipping over £47
Love that Pure offers free shipping; saved money.
Unique styles
Pure's unique pieces make me feel special.
Top-quality shoes
Stylish and comfortable leather shoes. Worth it.
Secure and fast
Delivery was quick and payment secure. Excellent!
Premium fabric
Fabric quality feels premium. Can't wait to buy more.
Highly recommend!
Great service and speedy delivery.
Rated 4.8 / 5 based on 1,337 reviews. Showing our 4 & 5 star reviews.
SHOP ACESSORIES
PURE LUNAR BLACK/GREEN
Sale price£54.00
Regular price£89.00
PURE LUNAR SILVER/BLACK
Sale price£54.00
Regular price£89.00
PURE LUNAR SILVER/BLUE
Sale price£54.00
Regular price£89.00
PURE CHRONO BLUE
Sale price£54.00
Regular price£89.00
TRACKSUITS COLLECTION
Capri Summer Shirt & Shorts Set
Sale price£59.99
Regular price£119.98
Riviera Summer Shirt & Shorts Set
Sale price£59.99
Regular price£119.98
Sahara Linen Shirt & Pants Set
Sale price£59.99
Regular price£119.98
Duo Douceur D'Été | ParisCharme™
Sale price£44.99
Regular price£64.00
La Sélection Privée RL (226 Disponibles)
Sale price£44.95
Regular price£150.00
Ensemble Polo & Short Homme – R&L® | Édition Limitée
Sale price£49.99
Regular price£129.99
PURE CLO
WOMEN`S COLLECTION
Robe Chemise Rayée – R&L
Sale price£39.99
Regular price£139.99
ENSEMBLE DE PRINTEMPS DÉCONTRACTÉ R&L(DÉSTOCKAGE)
Sale price£44.99
Regular price£139.99
NOBA - Zodiac Sign Necklace - Gold
Sale price£23.95
Genève Lady Watch
Sale price£47.00
Regular price£56.95
PURE Tinted Glasses
Sale price£33.95
Regular price£42.95
NOBA - Suede Lady Loafers
Sale price£65.00
Regular price£91.00
THE PURE
COMMUNITY
With over 87,000+ global customers, the old money community is bigger than ever before.
WE ARE HERE TO ANSWER YOUR QUESTIONS
FREQUENTLY ASKED QUESTIONS
Do you ship overseas?
Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.
How long will it take to get my orders?
It depends on where you are. Orders processed here will take 5-7 business days to arrive. Overseas deliveries can take anywhere from 7-16 days. Delivery details will be provided in your confirmation email.
What are the return rules?
You can return a product for any reason within 14–days guaranteed. No questions asked.
We do not charge a return or handling fee
The customer only have to bare the return label
Do you ship to my country?
We excluded countries we can not ship to, from checking out. This means if you are able to check-out, we can ship to your country
Other question?
You can contact us through our contact page! We will be happy to assist you.