SAVE £59.99
Striped Coastline Shirt
£119.98
£59.99
OUR BEST SELLERS
SAVE £40
PURE | Raglan Crew Neck Sweater
£89.90
£49.90
SAVE £39.10
PURE | Shirt Sweater
£89
£49.90
PURE | Texas Shirt
£54.90
SAVE £39
PURE | Overshirt Sweater
£99
£60
PURE | Texas Shirt
£49.99
SAVE £49.10
PURE | Overshirt Jacket – 2 Pockets
£119
£69.90
PURE | Cotton Shirt
£49.99
SAVE £22
PURE | Cotton Shirt
£79
£57
OUR BEST SELLERS
PURE - 2-Pack Pima Cotton Piqué Polos
£129
PURE - Kit 2 High-Neck T-Shirts – Grant
£69
PURE - 2-Pack Chino Twill Trousers – Santorini
£134
PURE - 4-Pack Egyptian Cotton T-Shirts
£99
PURE - 2-Pack Premium Pima Cotton T-Shirts
£69
PURE - 3-Pack Premium Cotton Boxer Briefs
£33.15
PURE - 3-Pack Pima Cotton Piqué Polos
£149
PURE - Pima Premium T-Shirt 4-Pack
£120.67
PURE - Egyptian Cotton T-Shirt 6-Pack
£140.80
PURE - Pima Premium T-Shirt 6-Pack
£172.35
PURE - Egyptian Cotton T-Shirt 3-Pack
£80.15
PURE - Pima Premium T-Shirt 3-Pack
£94
PURE - Egyptian Cotton T-Shirt 2-Pack
£57.50
OUR BEST SELLERS
SAVE £39.99
Pure TimelessFlex – Classic Straight Fit 4-Way Stretch Pants
£89.98
£49.99
SAVE £15
Pure AirFlex Pants – Smart Comfort. Effortless Style
£49.90
£34.90
SAVE £44
PURE Rover UltraFlex Cargo Trousers
£89.99
£45.99
SAVE £50
THE AURELIO TROUSERS
£80
£30
SAVE £60
THE ELITE CASHMERE JOGGER
£90
£30
SAVE £55
THE AMARI TROUSERS 2.0
£75
£20
SAVE £65
THE MILANO TROUSERS
£90
£25
THE TECH TROUSERS
£70
SAVE £50
THE LAZIO TROUSERS
£80
£30
SAVE £35
THE LAURO TROUSERS
£65
£30
SAVE £35
THE SILVIO TROUSERS
£65
£30
SAVE £45
THE 24/7 TROUSERS
£75
£30
SAVE £20
THE LINEN TROUSERS
£70
£50
Cardigans
Men's Hooded Sweatshirt Nápoles - Pure
£45
SAVE £25.81
Men's Hoodie Sweat Jacket Norvex
£72.42
£46.61
SAVE £17.74
Men's Hoodie with High Collar Tromsø - Pure
£61.13
£43.39
SAVE £16.12
Men's Cardigan Manchester - Pure
£64.35
£48.23
SAVE £33.87
Men's Cardigan London - Pure
£80.48
£46.61
SAVE £20.97
Men's Cardigan Lisboa - Pure
£67.58
£46.61
Sport Collection
SAVE £51.05
Alex | Boost your height (+2.4” +3.1” +3.9”)
£110
£58.95
SAVE £51.05
Victor | Boost your height (+2.4” +3.1” +3.9”)
£110
£58.95
SAVE £58.05
Hugo | Boost your height (+2.4” +3.1” +3.9”)
£120
£61.95
SAVE £80.05
Alexander | Boost your height (+2.4” +3.1”)
£160
£79.95
SAVE £70.01
Thomas | Boost your height (+1.5”)
£140
£69.99
SAVE £51.05
Max | Boost your height (+2.4” +3.1”)
£110
£58.95
Excellent
Rated 4.80 / 5 based on
13,670 reviews on
Showing our 4 & 5 star reviews
Morgan R, 6 hours ago
Pureclo is my go-to!
Easily my favourite place to shop. I’m obsessed with the Pureclo team they’re always welcoming, helpful, and genuinely care about the experience. Every piece I’ve purchased or gifted from shirts and trousers to jackets, accessories, and outfits for my husband has been an absolute favourite. Pureclo never disappoints!
Ashley H, 8 hours ago
LOVE shopping Pureclo!
LOVE shopping at Pureclo! They always have an amazing selection, excellent customer service, and high-quality clothing. Every visit feels like a great experience.
Chanel P, 11 hours ago
The Best Clothing Store
One of my favourite clothing stores ever and the customer service is truly top tier. I’ll continue buying my outfits from this amazing company. Every visit is a pleasure, and the quality is unmatched.
Sukanya CARREAU, 6 hours ago
Absolutely impressed with Pure
The quality of Pure’s products truly exceeded my expectations. Every detail feels intentional and beautifully crafted. You can tell they genuinely care about their customers the packaging was elegant, and the shipping was surprisingly fast. I’m genuinely impressed.
Alex D, 14 hours ago
Fast shipping & great pieces
The shipping was incredibly fast! Most of the pieces I’ve ordered from here are stylish, versatile, and truly easy to wear. I love this shop everything feels thoughtfully curated and accessible.
Amanda M, 23 hours ago
My favourite clothing shop
My absolute favourite clothing store I’m so glad it’s local to me. Everyone I’ve interacted with has been amazing, the pieces are beautifully made, high-quality, and the store itself is stunning. I always leave feeling confident and excited to wear my new outfits.
Lisa B, 1 day ago
A must-visit store!
The service was incredible! Super attentive and helpful. The day my daughter and I visited, the store was hosting an event it was really busy, yet the staff still made us feel taken care of. The clothes were beautiful, and the whole experience was amazing. I only wish I had more money to shop even more!
Krzysztof Słapczyński, 2 days ago
Great customer service
Great customer service. And the bracelet looks great !
KayakDave, 3 days ago
Beautiful, simplistic designed jewelry.
You can feel 100 % confident in purchasing their cashmere as it will surpass your expectations.
christophe, 6 days ago
Envoi rapide.
Envoi rapide. Emballage parfait. Produit de bonne facture. Visuellement très joli.
David Hunter, 6 days ago
I purchased a bracelet in 2024 and wore…
I purchased a bracelet in 2024 and wore it ofter and it was an eye catcher, everyone loved it, a year later it came unlatched and after inspection it was determined a faulty latch, I contacted Pure and they replaced the bracelet without hesitation. Excellent product and exceptional service. I definitely recommend PureClo
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